AJIO, a leading fashion and lifestyle brand, is Reliance Retail's digital commerce initiative and is the ultimate fashion destination for styles and latest fashion trends. AJIO is an Indian e-commerce company that carries a wide portfolio of owned, branded and handpicked collections from India and around the world in the fashion space. The company also has an exclusively emerging collection, presenting authentic creations by artisans and boutiques from all over the country, and across the world.